ÍS™ VODKA – PRODUCT INFORMATION

ÍS™ VODKA, pronounced “ice,” is an exceptional new entry to the super-premium vodka category, uniquely designed to address the international consumer?s growing taste for luxury and demanding palate. Imported to the United States by Viking Glacier Spirits (US) Inc., this ultra-premium blend of naturally pure Icelandic water and non-genetically engineered wheat is distilled seven times to ensure an unparalleled taste experience. As consumers of luxury products become ever more health conscious, VGS is proud to introduce this truly pure spirit to the United States marketplace.

ÍS VODKA is ultra smooth, yet conceals a tantalizing hint of fire to allure even the most refined taste. It exemplifies the ultimate combination of exceptional ingredients presented in an exquisitely designed decanter. ÍS VODKA is destined to become a product known for its consumer appeal. For those seeking an unprecedented culinary complement or simply an adventurous „mixology? experience, ÍS VODKA is pure luxury.

Icy cool, clean, pure Icelandic water is the main ingredient of ÍS VODKA (60% by volume). This pristine natural ingredient originates from a part of Eastern Iceland known as “Beautiful Valley” situated within the Vatnajokull glacier region, home to one of the largest glaciers on earth. During the ÍS VODKA manufacturing process, pure water is drawn from a rare geological formation known as an “esker.” Extraction is managed in an ecologically responsible manner by members of the local Icelandic community.

An esker is composed of layers of clay, sand and gravel, naturally accumulated by rivers of melting ice during the Ice Age. Sealed beneath the glacial terrain some 20,000 years ago, the esker acts as a natural filtration system for the icy pure water before it is introduced to the ÍS VODKA manufacturing process—today. Most super-premium vodkas are blended using municipal water or that of similar quality. In stark contrast, ÍS VODKA is made exclusively from Icelandic water—frozen when the world was pure.

ÍS VODKA is made of the finest non-genetically modified European wheat and distilled seven times for ultimate purity, unrivalled quality and consistently exceptional taste. Master Distiller Peter McKay of the United Kingdom, a graduate of the Wine & Spirit Education Trust and a judge for the International Wine & Spirit Challenge, developed a special distillation formula for ÍS VODKA using pure Icelandic water, European wheat and a third (secret) ingredient. The result is an ultra-smooth spirit with a tantalizing hint of fire… ÍS VODKA.

Gracefully tall and sleekly elegant in shape, the ÍS VODKA decanter is as evocative as the spirit inside. Stylized icicles adorn the sides of the bottle, a reminder of the icy origin of its contents. A handsomely finished nickel-plated cap provides a dazzling crown to complete the cork closure. A medallion molded in the image of a mythical Icelandic angel is the focal point—the „living logo? of the ÍS VODKA brand. The angel hoists a sphere embossed with a “7”, the number of times ÍS VODKA is distilled. The brand name is enameled in pure silver foil, a metaphoric reflection of flickering Arctic sunlight from an Icelandic glacial summit.

Though comparable in quality and taste to internationally acclaimed vodkas in the ultra-premium price category ($75+), ÍS VODKA, at a suggested retail price of $39.95, is a standout among its price-peers. This strategic price point assures brand accessibility and enjoyment for all consumers.